Wednesday, October 06, 2004

Join in on So Much Excitement for Fall!-October 5th Newsletter


Welcome to our new customers and hello again to our old friends. Congratulations to you on the impending or new arrival and for being wise enough to subscribe to our newsletter in order to receive exclusive coupons and discounts for items all over the store, as well as other useful info.

To ensure you continue to receive our valuable newsletter, please add our email address to your address book in your email program. This will enable your email program to recognize us as “friendly” and not dump us with the spam.

Oh, where to start!? There’s so much great stuff coming this month, it’s hard not to overload your poor senses. We’d better just dive right into the good stuff.


Fall Maternity Inventory is Here!

The inventory is still pouring in, ladies. You simply MUST check out our latest offerings.

We photographed our newest Liz Lange designer maternity clothing over the weekend. We had two of our gorgeous mommy friends to help us model the clothes, and paired many of the new Fall maternity pieces with our remaining spring/summer stock.

We wanted to show you how many of the spring/summer pieces could carry you comfortably and stylishly right through fall and winter. Especially when you’re about 20 degrees warmer than anyone around you! ;)

Our fabulous Joyce crop maternity pant paired with our Dana off-the-shoulder sweater and some crocodile boots, or our Satin Cargo maternity pant with the ultra-soft and smooth Rosalyn maternity top. The Cervantes baby-cord maternity skirt with the Charlotte silk charmeuse maternity tank, or the sharp and classy Williams maternity pant with the Codie cashmere sweater. The combinations just go on and on.

And make sure to check out our awesome new Crystal Logo maternity tees. Sporting logos like Got Milk? in Austrian Crystals, these maternity logo tees are hot! Not to mention the new Spanish and Holiday designs of the Preggers ‘N Proud tees you all know and LOVE!

So, experience designer style in a whole new realm. Find yourself a deal and a luxurious treat. Don’t you deserve it?



Dana Silk/Cashmere Sweater with Joyce Crop


Satin Cargo with Rosalyn Rouched Top


Cervantes Skirt with Charlotte Charmeuse Top


Got Milk? Crystal Maternity Tee


Williams Pant with Codie Silk/Cashmere Sweater


Jingle Belly Maternity Tee


What’s Still in the Works for Fall

Keep your eyes on our What’s New and Hot! Department this month. We’ve signed on with two cutting edge new designers.

Larrivo designs sexy and sassy nursing wear, in tons of colors and prints. They’re relatively new and hardly available anywhere else on the net, but we’ve got ‘em!

Cxdbaby designs the most fabulously luxurious baby slings you’ve ever seen, or even heard about, in your life. In silk blends, organic cottons, beautiful prints, and even a swarovski crystal encrusted emerald green silk (another of our exclusive designs)! You will simply not believe your eyes.

Mommy Chic, the designer of the extremely popular Nursing Pajamas on our site, has agreed to expand our relationship. Yay! They’re sending us some maternity jeans to shoot and we’re currently in negotiations on what other items of theirs we may sell.

Equanimity Baby (now Placid Baby), the designer of the exquisite slings currently available on our site, is also working with our owner to design 3 new runway inspired slings for fall, including a mei tai in a new fall color (read: Hubby will not be embarrassed to wear it, lol).

And we’re currently in talks to bring on a new accessories designer, a hot new upstart in maternity wear, and some incredibly trendy nursing dresses just in time for the holidays.

We’re growing by leaps and bounds, folks. Keep your eye out for us in your November-Holiday Guide issue of ePregnancy Magazine. We’ve impressed them with our ingenuity (using black women for our modeling, for instance, something basically unheard of in maternity) and style, so you may be hearing more about us from them.

And Holiday Shopping is Easy with Eva Lillian

Yes, ‘tis the season when retailers begin thinking about how to help you spend your money (and it would be remiss of us not to join in the fun!). We’ll shortly be adding a holiday gift guide, sorted by price, recipient, etc. We’ve got our soothing Earth Mama Angel Baby kits in stock, as well as all of our all-natural Erbaviva pampering products. And we’ll be adding some new terrific gift items, such as more diaper cakes, more hilarious items from Wry Baby (makers of the I Might Barf! Baby onesie), and much more. Make sure to bookmark us (add us to your favorites list) to return easily and often for your holiday gift-giving needs.

Free Shipping on Your First Order has been extended!

Now through October 31st get free shipping on your first order using the USPS. We know that once you try us, you'll never leave!

Win a $20 Gift Certificate for Your Sharp Wit

Submit your ideas for breastfeeding advocacy slogans and you may win a $20 gift certificate to Eva Lillian Maternity & Nursing Boutique.
We're particularly looking for sassy ideas, similar to the current trend of "self esteem" tees so popular right now. Something reminiscent of the highly publicized NOM "Got Milk!" tee, like "My breastmilk's better than yours is" or "I have killer Ta Tas! (They fight cancers, obesity, allergies, viruses, and more!)". But nothing offensive to formula feeding mothers, please.

We'd like the tone to be one of the natural-ness (if there is such a word) of breastfeeding. As though everyone in the world breastfeeds and no one would ever find it offensive in any way, so there's not even any need to advocate for it. :) Meaning we're not looking for confrontational slogans like "Breastfeeding's natural, so get over it!" And if you have ideas for graphics to go along with your slogan idea, feel free to share.

We've extended the contest until November 15th and we’ve received a lot of great responses! You may enter as many times as your little heart desires. Then we'll choose our top 3 favorites and award our winners their $20 gift certificates. And we're planning something really great for the slogans, so keep your eyes out for the announcement in our newsletter!

Visit http://www.evalillian.com/breastfeeding-advocacy-contest.htm to submit your entry.

Exclusive Offers for Our Subscribers

And our loyal return customers get a few treats, too:

1. Free Shipping on any order placed through Oct 31st using coupon code ________. Or...
2. $15 off any order of $100 or more, using coupon code ________ through Oct 15th.
Feel free to subscribe to our newsletter to receive wonderful deals like these each month.

Interesting Info

As always, we’ve been busy adding some very interesting content to our site. Here is a sample of one of our new articles:

Infant Sleep Facts

”It's so common for mothers to worry when their babies don't sleep through the night. After all, everyone knows they're "supposed to." Many doctors recommend nighttime weaning and "cry it out" methods if your baby is not sleeping through the night by 6 months. Even when the mom herself has no problems with baby nursing at night, she still worries that this is a problem, since American society seem to consider it one. There are books all over the bookstores with advice on solving so-called "sleep problems."

"First, please ignore what everyone else says about your baby's sleep habits and what is "normal." These people are not living with you or your baby.”

"During the first year or two of life, a baby wakes up during the night. This is not a problem: It is a biological fact. The problem lies in our perceptions of how a baby should sleep…”

“Babies have shorter sleep cycles than you do… Adult sleep cycles (going from light to deep sleep, and then back to light sleep) lasts an average of 90 minutes. Infants' sleep cycles are shorter, lasting 50 to 60 minutes, so they experience a vulnerable period for nightwaking around every hour or even less.

Babies don't sleep as deeply as you do. Not only do babies take longer to go to sleep and have more frequent vulnerable periods for nightwaking; they have twice as much active, or lighter, sleep as adults.

Nightwaking has survival benefits. In the first few months, babies' needs are the highest, but their ability to communicate their needs is the lowest. Suppose a baby slept deeply most of the night. Some basic needs would go unfulfilled. Tiny babies have tiny tummies, and mother's milk is digested very rapidly. If a baby's stimulus for hunger could not easily arouse her, this would not be good for baby's survival. If baby's nose was stuffed and she could not breathe, or was cold and needed warmth, and her sleep state was so deep that she could not communicate her needs, her survival would be jeopardized.

Nightwaking has developmental benefits. Sleep researchers believe that babies sleep "smarter" than adults do. They theorize that light sleep helps the brain develop because the brain doesn't rest during REM sleep. In fact, blood flow to the brain nearly doubles during REM sleep. (This increased blood flow is particularly evident in the area of the brain that automatically controls breathing.) During REM sleep the body increases its manufacture of certain nerve proteins, the building blocks of the brain. Learning is also thought to occur during the active stage of sleep. The brain may use this time to process information acquired while awake, storing what is beneficial to the individual and discarding what is not. Some sleep researchers believe that REM sleeps acts to auto-stimulate the developing brain, providing beneficial imagery that promotes mental development. During the light sleep stage, the higher centers of the brain keep operating, yet during deep sleep these higher brain centers shut off and the baby functions on her lower brain centers. It is possible that during this stage of rapid brain growth (babies' brains grow to nearly seventy percent of adult volume during the first two years) the brain needs to continue functioning during sleep in order to develop. It is interesting to note that premature babies spend even more of their sleep time (approximately 90 percent) in REM sleep, perhaps to accelerate their brain growth.“

Read more in this article...
More interesting info at evalillian.com...

Farewell

Lastly, we always welcome feedback from our customers and potential customers. If there is anything we could improve, if there is anything we don't offer that you would like to see us offer, if there is anything we can do to make your shopping experience at Eva Lillian more pleasant, please let us know immediately.


Sincerely,
Eva Lillian Maternity
877.422.8760