Summer Clearance and World Breastfeeding Week Celebration
End of Summer Clearance is On! Up to 80% Off Most Summer Styles
We've been busy marking down nearly all summer maternity. Sizes are selling out quickly, so hurry in and take home a steal.
New Stuff (Fall is Already Flooding In!)
Oak Maternity Top by Chiarakruza
Lacey Turtleneck and Cords by Belly Basics (Available Aug 1)
And coming next week: Childish's GP (Gwyneth Paltrow) Jeans - Voted "Best Fitting Maternity Jean for All Body Types" by Fit Pregnancy this month
What is World Breastfeeding Week?
Well, I'm so glad you asked! World Breastfeeding Week is an event brought to us by the La Leche League of the USA in order to raise awareness and support for breastfeeding mothers.
World Breastfeeding Week (WBW) is August 1st - 7th and celebrates the signing of the Innocenti Declaration on the Protection, Promotion and Support of Breastfeeding. It is celebrated in 120 countries on varied dates. (The Innocenti Declaration was produced and adopted in 1990 by participants at the WHO/UNICEF meeting on “Breastfeeding in the 1990s: A Global Initiative.” The document lists the benefits of breastfeeding, plus global and governmental goals. For a copy of the entire document see http://www.waba.org.br/inno.html.)
Funds raised during this week are used to support LLL and its lofty goals for breastfeeding in our country.
My LLL Story
When I was pregnant with my son I believed most of what I had heard about LLL. That they were nursing nazis who valued exclusive breastfeeding more than anything, including the health or wellfare of mother or baby. I naively worried that once I got on their "list" that they would pester and guilt me relentlessly about breastfeeding at all costs.
In my 7th month or so, despite my fears, I decided to attend a meeting. What I found was a group of mothers, all struggling with their own issues with breastfeeding, gathered to learn and commiserate and grow through the strength of the group. It was the best support meeting I had ever encountered. They gave me the will to really stick with it after my son was born and we did hit problems, but they would never have pressured me. They were others just like me, who had been there and done that and could give me a shoulder to cry on and a few tips and tricks.
I value them very much, and given the vaccuum of accurate (or even any) breastfeeding information by almost any other means in this country, they are absolutely invaluable. I salute them! (And generously donate each year, for one of the most worthy causes there is, and one of the causes closest to my heart.) I encourage you to donate as well here https://donate2lll.org/indexSecure.htm.
What are we doing for World Breastfeeding Week?
A sale, of course! 10% off all nursing items Aug 1 through the 7th. Includes all breastfeeding clothing, nursing bras, baby slings, nursing necklaces, etc., even off sale prices. In addition, 1% of all after tax profit from the sale of merchandise during that week will be donated to LLL and their valiant efforts. So shop until your mouse finger cramps up!
So, What Else Are We Doing this Month?
Free Shipping
Free shipping on every order August 7th through the 31st, with coupon code (Sorry, you have to give the goods to get the goods. Subscribers only. Subscribe here ). (USPS Ground shipping)
OR...
Gift Certificate
Enter (Sorry, you have to give the goods to get the goods. Subscribers only. Subscribe here). in the Special Instructions area, on the last page of checkout, and we'll issue you a gift certificate worth 10% of your merchandise total. Use it on your next order or gift it to a friend!
Interesting Info
As always, we have got some very interesting info on our site. Here is a sample of one of our articles:
Nursing: It is More than Breastfeeding And Every Mother Can Do It!
by Linda Folden Palmer, D.C.
Breastfeeding is not only about providing mothers milk. While seldom recognized in literature, doctors advice or common conversation, there is a whole lot more to breastfeeding than nutrition and immunity.
Breastfeeding has taken quite a bashing over the last century. In order to rebuild acceptance of breastfeeding, breastfeeding advocates have focused on the importance its nutritive and immune support roles. But breastfeeding is designed to be much more than just providing food — it is a time for nursing, a time for comfort and nurturing. This is a time for studying and memorizing each other’s faces, for speaking or singing to your baby and developing her trust and nonverbal communication.
Babies clearly seek nursing in order to ease the pain of a bump or illness, to relieve stress or to regain security after being frightened. It’s obviously effective. And whenever allowed, babies usually engage in comfort nursing long after nutrition needs have been satiated, deepening the soothing, bonding and educational relationship between mother and child.
Not all of these benefits are exclusive to breastfeeding mothers and babies. Bottlefeeding mothers can achieve many of these benefits, as well. It is possible to “nurse” your baby, whether at bottle or at breast.
“Nursing” is more than breastfeedingIn your arms or snuggled alongside you, your baby is nurtured by the snuggly warmth of your body and comforted by your familiar scent (pheromones). He hears the beat of your heart and the sound of your voice. His neurons and hormones program him to desire and flourish in this environment — a means of ensuring his protection, survival and optimal development. And when allowed, your baby’s powerful imprint on your pheromonal messages is second only to his programmed need and yearning for sucking.
Science has demonstrated how a baby’s optimal development occurs through his neurological and hormonal responses to these planned inputs. Providing these stimuli for your baby means providing the advantages, as well.
Comfort nursing
Babies often engage in comfort nursing (also known as non-nutritive sucking) well beyond their need for taking in milk for nourishment. Given the opportunity, most babies will comfort nurse – and for baby’s benefit, it’s a good thing. Comfort nursing satiates your baby’s needs for soothing, familiarity and educational parent-child exchanges. Your baby needs to nurse for security, positive hormonal releases, bonding and company.
Farewell
Lastly, we always welcome feedback from our customers and potential customers. If there is anything we could improve, if there is anything we don't offer that you would like to see us offer, if there is anything we can do to make your shopping experience at Eva Lillian more pleasant, please let us know immediately.
Sincerely,
Jessica Hudson
Owner
Eva Lillian Maternity
Owner
Eva Lillian Maternity
http://www.evalillian.com
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