Monday, August 30, 2004

Fall Maternity Designers AT LAST! Liz Lange and Bella Dahl

Well we finally got in to the photographer last week (you'll understand why they're in such demand when you see these product shots) and got our Bella Dahl Designer Maternity Jeans and Liz Lange designer maternity fashions up on the site. You are so going to LOVE this stuff.

Personally, I'm so glad we're offering such high end merchandise. The saying goes you get what you pay for, and is that so true! This designer maternity fashion is so fabulous you just won't believe your eyes.

I love the Emma pinstripe maternity pant so much I had to try it on, not even pregnant. I was in love and almost kept a pair for myself, since they fit so easily under the belly like any pair of low rise pants, but give a little more... uh... room... for the post partum belly (which I've not quite gotten rid of an entire year after #2. Don't get me started!).

And keep your eyes open because we'll be adding Chiarakruza maternity stuff all week!

Anyway, I know you'll love it as we keep adding more through November. And please, please, please feel free to give us your feedback. We don't want to bug our customers too much, so we don't do it, but I always want to send an email after you would have received your order and beg for some feedback. We need to know how we're doing, how much you like the stuff, if you like the site, the colors, the navigation, etc. Give us all the goodies!


Friday, August 20, 2004

August 19th Newsletter

Welcome to our new customers and hello again to our old friends. Congratulations to you for being wise enough to subscribe to our newslter in order to receive exclusive coupons and discounts for items all over the store, as well as other useful info.

Bravado Nursing Sale - 3 Days Only!

We have decided to stop carrying Bravado products, for a variety of reasons. One of the largest reasons is that they are extremely restrictive to retailers in their policies. We may not set the retail price below the current price on our website, including sales/discounts/promotions. We may not only not sell their products on Ebay, but we must not be affiliated with any auction site in any manner.

And the list goes on. Add to this that their products can be found everywhere and, while they may be the most supportive nursing bra on the planet, they are thankfully no longer the sexiest… So, we just decided to move to greener pastures. Keep your eyes out for our new nursing bras, including Bella Materna and our Eva Lillian designed nursing bras for larger bust sizes and sex-appeal.

This decision translates into huge savings for you, that you are guaranteed not to find elsewhere (because no one who wants to continue carrying their products is allowed to sell them so low). Saturday August 21st-Monday August 23rd only, enjoy 25% off any Bravado item left in stock. No need for a coupon, your discount will be taken automatically at checkout.

Happy Birthday to Eva!

Not the store, the namesake! My little baby turns 1 this week. I can't believe it, it seems like only yesterday I was in the newborn euphoria with that squirming, mewling little cupcake in my arms (or the sling) at all times. And last night I was up past midnight baking cupcakes to take to her caregiver's with her today. I just cannot express to you all how quickly it goes (which I know you don't believe in those first few sleepless nursing-marathon weeks, or the next few sleepless months!), and how much you'll wish for it back when it's gone.

But, every new stage brings with it magic and wonder as well, and since she started walking and signing to us a little over a month ago it's been nothing but hilarity in our home. I woke up the other morning, half an hour early I might add, to a whining/whimpering noise. I cracked an eye and she was kneeling right next to my head, staring down at me and desperately signing "eat"! I cracked up and groaned and signed "milk" back to her. She settled for nursing and then played quietly and I got that last blissful half hour. :)

Read our Birth Story, 1 year ago Tuesday.

Now the Birthday Gift

All week long, August 21st through August 28th, you, our subscribers only, get free shipping on every order using coupon code: subscribe to our newsletter for valuable coupon codes.

Interesting Info

As always, we’ve been busy adding some very interesting content to our site. Here is a sample of one of our new articles:

The Power in a Gathering of Women
or
Handling Stress in Pregnancy and Postpartum

by
Eileen McDargh, CSP, CPAE

Forget "fight or flight" as the only duo of responses in the face of stress. For women, there's a third response: "befriend". A landmark UCLA study turned five decades of stress research on its head with the revelation that a cascade of brain chemicals gives women a larger behavioral repertoire when confronted with stress.

The hormone oxytocin is released as part of the stress response in women. It controls the fight/flight response and, instead, encourages her to tend children and gather with other women.
According to co-researcher Dr. Laura Cousino Klein, now assistant professor of bio-behavioral health at Penn State, the study suggests that this "tending and befriending" response to oxytocin produces a calming effect. Although it will take new studies to reveal all the ways in which oxytocin encourages women to care for children and band together, it might also explain why women consistently outlive men.

I have addressed numerous women's conferences and corporate networks of women and I can attest to the observable behavior that participants leave these sessions feeling stronger, encouraged, and positive. I believe they also leave healthier. The famed Nurses Health Study from Harvard Medical School found that the more friends people have, they less likely they are to develop physical ailments and the more likely they are to cope better with challenges.
Lastly, we always welcome feedback from our customers and potential customers. If there is anything we could improve, if there is anything we don't offer that you would like to see us offer, if there is anything we can do to make your shopping experience at Eva Lillian more pleasant, please let us know immediately.


Sincerely,
Jessica Hudson
Owner Eva Lillian Maternity
877.422.8760

Friday, August 06, 2004

August 5th Newsletter

Welcome to our new customers and hello again to our old friends.

In this issue of our newsletter you will find some great sales and deals, new products, service announcements, and as always, some interesting info. Enjoy, and please always feel free to let us know how we are doing. You are our report card.

The Great End-of-Summer Markdown Has Peaked!

Hopefully you've been visiting the store and have already noticed. But if not, come on and take advantage of us! We worked late into the night on Tuesday, slashing prices up to 70% or more on summer styles (including plus sizes)!

We have so much merchandise marked down we’ve added a Clearance Department to showcase our juiciest deals. With these prices, and the free shipping coupon below, you’ll be robbing us blind! (and we’ll invite you in to do it with a smile on our faces and say thank you when you're done :-P )

Just like a brick-and-mortar store, we've got to move the merchandise to make room for our huge fall selection (coming at the end of this month!). But, most everything we have is extremely limited in size choice, and we are selling out fast.

So don't go waiting around 'til the last minute hoping for that 90% markdown on that piece you've been waiting all summer to buy. You would definitely miss out on the most fabulous wardrobe you've ever owned, pregnant or not!

Most of our pieces layer well for fall, and many of spring's colors will carry you right through winter quite well this year. Pick up an August issue of Elle or Glamour for tips on how to stretch your summer wardrobe for months to come. We’ll be adding some of these tips to our blog in the next few weeks (see below).


Coming Soon...

As usual we are rapidly acquiring new maternity clothing designers and new styles. Our newest designer maternity clothes come from Preggers 'N' Proud. Their maternity shirts are just what you need in that 3rd to 4th month, when it looks like you've just been pounding the cookies a little too hard and you want to shout to the world "I'm pregnant, for goodness sake!" These sweet and sassy maternity shirts take the words right out of your mouth. And they continue to speak well for you the entire 9 months, too. We’ll be adding them this week.
In nursing clothing, this month we have new nursing PJs from celebrity designer Angela Chew. We’ll also be adding some nursing wear from a new designer on the scene, Larrivo. They have fabulous camis and loungewear. Is it a dress or a nightgown? You decide!


News and the Celebrity Scoop

Another new addition to the site is our blog! As promised, it is really taking off!

I'll be adding announcements pertaining to the site (sales or planned outages, for instance), news related to pregnancy or breastfeeding (and various other topics that interest me), and Celebrity Gossip pertaining to the subject at hand, ie. who's pregnant in tinsletown, what they're naming the baby, and most importantly - Who have they been wearing!

Changes to Our Return Policy

Here is a perfect case of a few bad apples ruining the whole bunch. I started this company with pie-in-the-sky ideals of being everything to every customer; of doing things the way I’d like them done to me. We had the most lenient return policy on the web or in stores, and we bent over backwards to make the customer extremely happy in the return process. In exchange for our generosity we were greatly taken advantage of, and frankly, we nearly lost our shirts.

So, we’ve realized why other stores aren’t so lenient and have regrettably been forced to follow suit. Some things have become exchange only, and our return timeline has shrunk. And, beginning September 1, the return process will be slightly more complicated and return shipping will no longer be free. If you are concerned by these changes, please read the return policy before placing an order to check for any further changes as we grow, learn, and mature. And rest assured, we will never remove "exceding expectations in customer service" from the top of our priority list.

Exclusive Subscriber Offers

For our valued subscribers we have exclusive coupons and discounts. Because you subscribed to our newsletter, you get to choose one offer from the following great deals:

Sign up for our newsletter to receive valuable coupons and discounts (Sorry, you've got to give the goods to get the goods :D )

Interesting Info

As always, we’ve been busy adding some very interesting content to our site. Here is a sample of one of our new articles:

The Health Benefits of Chocolate
or
It's OK to Eat a Candy Bar a Day When Pregnant. Really!
by Susie Cortright, http://www.bestselfhelp.com/

Good news. Research says you can have your cake and eat it, too. As long as that cake is chocolate. For centuries, chocolate has been used to treat diseases and maladies such as depression. Civilizations from Mexico to Europe have hailed chocolate as an aphrodisiac. The U.S. government officially recognized its virtues in World War II, making the chocolate candy bar standard issue for the military.

Chocolate's scientific name, theobroma cacao, is literally translated as "food of the gods," and we chocolate cravers don't need any studies to tell us the power of chocolate in mood alteration. Its feel good chemicals have long been associated with feelings of love, safety, and comfort. Maybe that's why Americans eat an average of 12 pounds of chocolate per year.

Chocolate contains vitamins A, B1, C, D, and E, as well as potassium, sodium, iron, and fluorine. Now, researchers say those creamy chocolate confections may actually help us live longer, too.


Read more in this article...
More interesting info at evalillian.com...


Lastly, we always welcome feedback from our customers and potential customers. If there is anything we could improve, if there is anything we don't offer that you would like to see us offer, if there is anything we can do to make your shopping experience at Eva Lillian more pleasant, please let us know immediately.


Sincerely,

Jessica Hudson
Owner, Eva Lillian Maternity & Nursing Boutique
http://www.evalillian.com/
http://us.f200.mail.yahoo.com/ym/Compose?To=service@evalillian.com
877.422.8760